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Vacation Rentals Owners and Neighbors of Rancho Mirage

Vacation Rental Owners and Neighbors of Rancho Mirage (VRON-RM)


Mission Statement

Vacation Rental Owners & Neighbors of Rancho Mirage (VRON-RM) is dedicated to preserving Rancho Mirage's rich history of vacation rentals and home-sharing through education, awareness, and the promotion of responsible vacation rental ownership and management. 


Why Was VRON-RM created?

In the ongoing debate around short-term vacation rentals, one critical group was underrepresented in meetings, negotiations, and in the media: the vacation rental homeowners and supportive neighbors themselves.

Formed in 2020, after a Rancho Mirages City Council vote on the 15th of Oct. With only 72hrs notice to the community, and after 4 hours of testimony from home owners and neighbors to short term rentals the city council unanimously voted to not renew STR licenses in public neighborhoods at the end of 2020. VRON-RM was formed to give a voice to those homeowners and residents.

Our Philosophy

VRON-RM guiding principle is that tourism and residents in Rancho Mirage can co-exist through smart policies and best practices. Through research, open data, community involvement, collaboration, transparency and ethics, effective policies can be developed that create a win-win for neighbors, renters, businesses, property owners, and the community at large.


What We Do

    • Educate and communicate on ordinance requirements and best practices
    • Represent VR homeowners in meetings and negotiations with the City
    • Manage media relations as it pertains to VRON-RM mission and objectives
    • Facilitate factual reports and studies around VR data, impact and economics
    • Build strategic partnerships with Coachella Valley tourism organizations in support of responsible VR ownership
    • Provide funding for potential legal representation


Who Does VRON-RM Represent?

VRON-RM represents both VR homeowners (whether they self manage or have a property management company), vacation rental property management companies, supportive non-VR homeowners, citizens who live and work in Rancho Mirage, and visitors to Rancho Mirage that share a common vision of responsible tourism and compliant vacation rentals and home-sharing.

Vacation Rentals Owners and Neighbors of Rancho Mirage